From humble beginnings as durable clothing for workers in the mining towns of the Wild West, jeans have evolved into a cultural icon. The attire of a cowboy, a hero, a rock star and an ex-convict, jeans have played a part in antiestablishment movements and mainstream fashion alike. The journey of the jean, a road-movie which leads it from its beginnings to a life as a political symbol and, in our days, an icon ruling a global empire, the documentary looks at the blue-jean phenomenon from a wacky new angle, observing its impact on our lives and civilization. In 2000, a vintage 1880 Levis jeans is discovered in an abandoned mine...