For every two episodes, a female celebrity is featured and act as a virtual lover who the male participants of the show will go on a date with. The purpose of the show is to see if men know the minds of women, and to study how they act in each situation.^[2][3]

The participants, or 'players', each go behind a monitor, which allows them to choose actions or things to say for every scene in the video. Each action will earn the players varying points, or even make them lose points. To make the scenes more realistic for the participants, though behind a screen in the studio, in certain scenes in the video such as eating, they are also given food, or during a running scene, they are on a treadmill.^[4]

The show has some elements of a typical dating sim such as scenes between the character, or the virtual lover of the show, and the player. Points also increase or decrease according to the player's actions throughout the game, or in this case, the show.

The show's fixed hosts participate in the date, but the show also invites male celebrities. Male celebrities have also been featured in the scenes, acting as the player's rival for the virtual girlfriend's affections.

On March 11, 2015, JTBC announced its first 'Virtual Boyfriend Special' featuring the actor Seo Kang-joon as the show's first virtual boyfriend. They also stated that Girls' Generation's Kwon Yuri who appeared as a virtual girlfriend in episodes 3 and 4 will be returning, but as a part of the panel.